- To give people a better understanding of the song(if the video is narrative)
- To entertain the audience
- Expanding the singers/bands profile and make them more known
- To create a memorable vision to the audience so everytime they hear the song they'll remember the video.
Debatably the above factors are just as important as they music video being purely for promotion. However I still think promotion is the main purpose to music videos. Without music videos the song won't be played on channels as they'll be nothing for the audience to view on screen. It will still be played on the radios but maybe won't be as memorable to the audience, they're likely to forget it. The music video serves as a promotional tool for the artist.
Music videos haven't always been about revenue. Years ago they were made for completely different reasons. solely to promote the video. However now when an artist brings out a music video channels have to pay to play the video and then they bring out things such as tour DVDs and CDs.
The first video to really create a storyline was the famous Michael Jackson - Thriller. In this video we see Michael Jackson himself acting out a storyline while performing. The below video is thought to be one of the most memorable music videos to this day.
In this video we see Michael Jackson turn into a zombie. This video could actually also be viewed as relating to Michael Jacksons personal life as at the time he brought this out he called himself a 'Monster' because of surgery he's had. Some videos can relate to the artists actual life but with a bigger picture and it's not always blatently obvious.
There are three types of music videos:
- Narrative based video
- Concept based video
- Performance based video.
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